Client

Zürich Openair

Year

2013

Project

MM+M has come up with a new campaign for Zurich’s very own music festival, the Zurich Openair. They put the focus on Zurich Openair’s reflection of the city of Zurich itself and its reputation as Switzerland’s party and club capital. For this is what the Zurich Openair festival is: one big outdoor club experience.

The five-part series of pictures for ads and posters was devised in close collaboration with Pierluigi Macor (Photography) and Pascale Suter (Styling). The main theme depicts young festival-goers discovering the joys of music, fashion and love.

MM+M is also responsible for designing Zurich Openair’s new website and has come up with the signage concept on the festival premises.

Photography

Pierluigi Macor

Styling

Pascale Suter

 

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