Client

Atelier Georegio, Switzerland

Year

2011

Project Brief

The Emmental-Oberaargau region provides its population with sufficient quantities of high-quality water every day. «regieau» is a project to promote locally available resources in rural areas and specifically advocates the consumption of the region’s tap water. The project runs an intelligently devised campaign to raise awareness for the cause.

Solution

Catering businesses taking part in the «regieau» project do not only serve their customers wine and bread, but also offer tap water from the official «regieau» water pitcher. MM+M has designed both the brand’s logotype and its claim. The compact design of the «regieau» water pitcher underlines its function as the campaign’s messenger. The printed label on the pitcher informs the consumer about the benefits of regional water supply – Cheers!

 

 

MettlerMettlerMettler_Regieau_Logo.gif

 

MettlerMettlerMettler_regieau_Pferd.jpg

 

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