Client

Microtunnel AG, Switzerland

Year

2011

Project

The image of a functioning modern city, complete with bustling thoroughfares and a subterranean construction site, serves as the main inspiration for the design of the word mark. The abstract, yet memorable logo is based on two shapes and two colours, and reflects the technique’s main advantage: its obviation of any surface restrictions. The logo’s green square stands for the functioning environment, whereas the black circle depicts the tunnel construction site. The simple design aims to allow for a versatile usage in diverse areas and sizes. Moreover, the logo should be fit to stand its ground on colorfully branded construction sites and bring about a strong sense of identification within the corporation.

In addition to the logo-design, MM+M has conceptualized the company’s website. MM+M is also responsible for the branding of the company’s entire fleet and equipment and have designed the official business records.

 

 

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